Google Search Console (GSC) provides full detailed insights about the performance of your website and it is a free tool. By using this tool correctly, you can improve the rank of your articles on Google and get more traffic and make your website easily accessible to your readers.
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Step 1: Setting Up Google Search Console
1. Sign Up or Log In : Go to Google Search Console and sign in with your Google account.
2. Add Your Site: Click “Add Property,” enter your website’s URL, and either add a site code or use your domain provider’s option for verification.
3. Understand the Dashboard: The Google Search Console dashboard has different sections such as “Performance,” “URL Inspection,” “Coverage,” and “Sitemaps.” These sections give you valuable data that helps you optimize your content.
Step 2: Analyze Performance Data
1. Click on the Performance tab: In the performance tab of Google Search Console, you can see how your site is performing in search results.
Total Clicks: How many times users have clicked on the link of your site.
Total Impressions: How many times your site was shown in search results.
Average CTR (Click-Through Rate): Percentage of users clicking.
Average Position: What is the ranking position of your page for specific keywords.
2. Identify Top-Performing Pages: Look at those articles which have high impressions but low CTR. These are the pages which users visit but do not click on, so to increase CTR, try to attract clicks by rewriting headings or meta descriptions.
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Step 3: Keyword Insights
1. Keywords that drive traffic: Go to the “Queries” tab under “Performance” in Google Search Console and see which keywords bring users to your site. These keywords will tell you which topics your audience likes.
2. Optimize low-ranking keywords: If your page ranks low for a keyword, update the content and add relevant keywords, address user intent and provide valuable information. The right use of keywords can significantly improve your rankings.
Step 4: Improve On-Page SEO Using Google Search Console
- Check URL Errors: In the “Coverage” tab in Google Search Console, you can see if there is an error in any URL or Google is not indexing that page. Fixing these issues can improve the visibility of your site.
- Submit Updated Content: By using the “URL Inspection” tool in Google Search Console, you can submit your updated article for indexing. This will make Google re-crawl the updated content quickly.
- Check Mobile Usability: In Google Search Console, look in the “Mobile Usability” section if there are any errors that affect mobile users. Fixing these errors can improve the ranking of your page because Google prefers mobile-friendly pages.
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Step 5: Monitor Backlinks for Authority Building
1. Backlink Insights: Under the “Links” section in Google Search Console, see who is linking to your site. High-quality backlinks can boost your site authority, so analyze backlinks and understand what type of content earns links.
2. Target Related Content: Inspired by backlinks, create other articles of the same type that naturally attract links, this will make your site authority stronger.
Step 6: Monitor and adjust content over time
1. Look at performance trends: Regularly check the Performance tab to see which articles are improving and which are dropping in rank. You can help articles perform better by adjusting content or adding updated information.
2. Use seasonal trends: Identify keywords that drive seasonal traffic (such as “holiday SEO tips”) and optimize articles accordingly that align with yearly events.
Conclusion
Optimizing your articles using Google Search Console is an ongoing process. By regularly analyzing and improving your articles based on Google Search Console insights, you can make a big difference in your website’s SEO, traffic, and user engagement.